The first 15 days of 2011 have already been very intense. The recently concluded Consumer Electronics Show (CES) showcased a multitude of new networked/convergence devices which promise to connect us and other gadgets in an easier and faster fashion. Nigeria, a third world country is also rumored to be launching their Long Term Evolution (LTE) network which is said to deliver internet connection at 4G speeds. Just as I was reeling from this, Apple and Verizon announced the availability of the iphone on Verizon's network.
At the same time, we've seen senseless shootings in Arizona. Southern Sudan is fighting for their independence, Tunisia's president of 23 years steps down and flees the country, and the Catholic Church is accelerating the beautification of the late Pope John Paul the second. All these in the pursuit of unity and bringing people together.
But, are we really connected? On one hand we have technology and increasingly sophisticated gadgets that deliver connectivity. On the other hand, we have worldly events that are reaching for unity, but in reality have been tragic.
So, as we set out into 2011, what is the meaning of "connected" to us as individuals, to the brands we support and to the world that we live in. Merriam-Webster.com defines "connected as joined or linked together." How can we and how should we deliver "connectivity" in 2011. What will it mean to us and to our brands. How should we deliver promises that enhance this connectivity? WHAT ROLE WILL YOU PLAY?
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