Bonne Annee et Bon Sante!
I just got back from a wonderful holiday vacation in France and although it was a vacation, I could not help but put on my account planner/ work hat.
All over the newstands in Paris were mobile/ smart phone magazines...yes, glossy, well designed, beautiful magazines - "think GQ like" for quality and content. The particular one that caught my eye was titled "Your Phone, Your Magazine." So, this got me thinking just how important our mobile devices have become to us, so much so that they command their own high quality magazine. If you think about it, we are talking about phones - devices that allow us to connect and communicate and yet we are celebrating the hardware and technology within these devices. It is amazing how far we have come with technology. In just a few short years, a whole new publishing genre is emerging. I don't know how successful the sales of the magazines are, but they are clearly addressing a consumer need. I don't know about you, but I can certainly imagine kicking back with my copy of "Your Phone, Your Magazine"...on a subscription basis of course:)
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